SoulCycle Looks to Sell its Soul
…dless of their…profession,” but I somehow doubt that sanitation workers outnumber investment bankers in SoulCycle studios (one of which is across the street from the Goldman Sachs headquarters in Tribeca). Classes with popular instructors sell out in minutes, and patrons can pay upwards of $70 per class in order to get priority booking. “Ultimately, this is what brand religion is all about: stoking emotion with a combination of scarcity and urgenc…
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