How a Pioneer of Branding Invented Christian Fundamentalism
…sumer capitalism that he knew so well, packaging and trademark and massive promotional campaigns. How has Crowell shaped the modern religious landscape? The Moody Bible Institute pioneered a means of generating a reputation of being a purveyor of pure religion. Today these business techniques are everywhere. The biggest churches in America have no denominational affiliation, and they are filled with respectable, middle-class people. This would not…
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